R3 Sport

R3 Sport is a premier padel organisation that is a part of the VVV Sports umbrella company. I created the original R3 brand and recent re-brand alongside the overarching VVV sports identity. The challenge was to simultaneously create a premier professional sports brand and umbrella company brand so that they were easily associated with one another. I achieved this with coherent R3 & VVV logo elements, consistent corner radius, font and a fresh fractal gradient in a new brand palette. This creative work is outlined below: